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Real-Time Sentiment Analysis to Understand Voter Mood and Mindset

Bharat Demographic Research

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POLITICAL

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CORPORATE

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INDIVIDUAL

Bharat Demographic Research cracks feelings, opinions, and stories—converting public opinion into workable knowledge.

With today's ever-changing political and social scene, mere statistics are no longer sufficient. To really know people, one needs to study how they feel, what they say, and what motivates their decisions. At Bharat Demographic Research, our Sentiment Analysis service integrates AI-driven analytics software with boots-on-the-ground human insight. From social media chatter to on-the-ground conversation, we filter and interpret the positive, negative, and neutral sentiments that are driving public behavior.

This methodology provides clients with a 360-degree view of perception management, opinion on issues, and breaking narratives that inform decisions.

Our Sentiment Analysis Approach

Key Benefits for Clients

Mini Case Study

In the 2024 General Elections, our sentiment analysis picked up a steep rise in rural issues related to jobs and prices well ahead of when they surfaced in mainstream media. By combining this insight with ground-level polls, we enabled clients to fine-tune their outreach effort in key constituencies.

Why It Matters

Getting ready to hear the true voice of the people?