Who we are?
WELCOME TO Bharat Demographic Research
Bharat Demographic Research (BDR) is a leading political consultancy with an extensive experience in political surveys and ground campaigns. We operate across the country, providing strategical, operational and technological support to our customers with a CSAT score exceeding 90%. With a proven track record of more than 200 surveys and campaigns, our clients include Cabinet Ministers, MPs, MLAs and political aspirants. We specialize in framing campaigns and narrations that can benefit our client. Our ground reports have precision, accuracy and significance. We have proven records of operating in the most diverse lands of this country which are linguistically, culturally and ethnically vibrant.
Our Services
Research & Survey
Door to door canvassing
Booth level opinion polls
Observer reports
Qualitative & quantitative research
Field inputs.
Data Analysis
Voter data analysis & segmentation
Electoral data analysis
Social media analytics
Media analytics
Worker engagement analytics
Data processing.
Campaigns & Outreach
Voter outreach
Data-set specific outreach
Call center set up
Masked campaigns
Boutique events
Digital Media
360° social media campaigns
WhatsApp network development
Chat bots/Surveys
Influencer management
Digital support build up
Social media influencer campaigns
Training & Engagement
Karyakarta training
Cohort engagement
Door to door voter engagement
Technical training
Media
Perception management
Media handling
Advertising–Print & TV
Audit & analytics
How we do it?
A 360° Political Campaign Strategy.
Our approach to political campaigns is comprehensive, integrating digital and traditional media channels to engage voters, volunteers, and party workers effectively.
Here is how Bharat Demographic Research will tailor it’s strategies for the upcoming By-Elections in Rajasthan.
Data Driven Campaign Insight
We gather data of voters and their political inclination through ground surveys.
Demographic insights: Understand the caste and religious dynamics of the region, voter’s socio-political
preferences and occupational trends.
Social listening: Analyzing conversations about local
issues, candidate perceptions, and party strengths through social media platforms and local community
networks.
Using this data, we build an outreach strategy tailored to connect with various voter segments.
Candidate’s SWOT Analysis
To create a robust campaign strategy, we will
conduct a comprehensive SWOT analysis for
the candidate.
Strength – Identify the candidate’s strong points (e.g., past contributions,
alignment with local concerns, and key achievements).
Weakness – Address areas where the candidate or party may need improvement.
Opportunity – Highlight potential areas
for growth, such as targeting untapped
voter segments or emerging local issues.
Threats – Analyze competition from other candidates and parties, along with any negative voter sentiments.
Voter Outreach & Mobilization
BDR will create voter-centric campaigns that
align with the local issues and concerns of the
constituency.
Geographically targeted advertising:
Running localized ads across social media platforms (Facebook, Instagram, Twitter) tailored to specific issues and concerns.
Mobile campaigns: Utilizing SMS, WhatsApp marketing, and app-based voter interaction to engage with voters.
Door to door campaigns: A well-coordinated physical outreach strategy that connects directly with key voters and communities.
Customized Campaign Messaging
Based on the candidate’s persona and party
position in the constituency, BDR will craft customized campaign messages that resonate with the local electorate.
Digital content: High-impact social media posts, engaging videos, and infographics that highlight the candidate’s vision and key promises.
Offline media: Posters, banners, and print material for distribution in local areas to ensure high visibility.
Cultural & Folk programs : Organising nukkad natak and puppet shows on gram panchayat levels with a strong message and narration that benefits the candidate and the party.
Video storytelling.
Opposition Analysis
Understanding your opposition is as crucial as
managing your own campaign. BDR will
Track competitors campaign.
Analyse their key strategy, strength
and weakness..
Counter their messaging effectively
with positive narratives that build our
candidate’s image and trust among
voters..
Karyakrams on booth/mandal/AC level
We will identify data sets according to caste, profession, gender, age group, and plan some cultural and social programs on different levels.
Chaupals: For Kisan, Women SHGs.
Nukkad natak: Making the voters
aware about the govt. schemes and
achievements of the govt. or the
candidate.
LED van campaign.
Chai pe charcha with senior community
leaders.
Sandhya aarti: The candidate can visit a
local temple in the constituency and
connect with people physically.
Objective Of The Proposal
Strategic Mobilization of Voters:
Create and implement targeted campaigns to mobilize core BJP supporters and sway undecided voters in key constituencies.
Maximizing BJPs Local Presence:
Enhance visibility & engagement of BJP leaders and candidates through rallies, town hall meetings, and
outreach.
Effective Communication of Key Issues: Ensure that BJP’s stance on major local and national issues is
effectively communicated, emphasizing development, governance, and welfare programs.
Digital & Social Media Influence:
Leverage social media platforms and digital outreach to influence the younger electorate, using data driven campaigns to highlight BJP’s achievements.
Coalition Building & Local
Partnerships: Foster alliances with local influencers, community leaders, and regional partners to strengthen BJP’s local appeal and voter base.
Counter Opposition Narratives:
Develop a counter-narrative strategy to neutralize opposition campaigns and address misinformation, ensuring that BJP’s message remains clear and positive.
Ground Level Campaign Operations:
Coordinate with local BJP units to organize door-to-door campaigns, voter outreach, and local events.
We at BDR believe, that when human intelligence blends with digital efforts, it generates the optimum result.
Human - Digital Colleboration
